Saturday, July 16, 2011

Study discovers that women take gaming over sex

The number of girl gamers continues to climb, and in a recent study commissioned by Doritos, those who spend their time playing online games prefer it more than working out, taking a bath, shopping and even sex.

The study consisted of responses from 2,052 people, and found that 49 percent of women play online games, closely following the 50 percent of their male counterparts. These women also spend 23.1 percent of their time gaming online, whereas men spend 22.3 percent of their time. Further, 84 percent of the women surveyed enjoy gaming sessions compared to the 70 percent who take pleasure in sex, 62 percent who enjoy working out, 75 percent who like taking baths, and 71 percent have fun shopping. Seventeen percent even admitted to playing online games while in bed.

The reasoning behind Doritos' survey was to help promote it's new Facebook title, Doritos Dip Desperado.

"Social and mobile gaming is hugely popular and, as the survey reveals, amongst women as much as men," said Doritos marketing manager Hugo Amos. "We wanted to create a game that is fun and entertaining for everyone. It will be exciting to see who tops the Doritos Dip Desperado Facebook leaderboard over coming weeks."

Regardless of the study's aim, there's no doubt that the gamer stereotype just took another haymaker to the face.

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Submitted by LevelUpVideoGames.com